The challenge.
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TCL Communication brought its devices to thousands of Major League Soccer fans throughout North America through pre-match fan experiences, in-game fan engagement, brand advertising, market promotions, social media and digital campaigns, and community engagement.
The echo effect.
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When TCL’s MLS deal was nearing its end, TCL returned to the negotiating table, this time with Echo’s long-time agency partner by its side. This partner specializes in media planning, buying, advertising, and sponsorship across sports, events, entertainment, and multi-cultural marketing. Echo’s goal was to expand TCL’s visibility with fans, reduce spending, and increase its sponsorship dollar investment.
Impact and results.
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The negotiations were a game-changer. TCL enjoyed a net savings of over $6 million and amplified its reach across MLS channels. In addition to their existing partnerships, the agency negotiated new multi-year brand partnerships with the Atlanta United FC and New York Red Bulls, positioning TCL as the Official Smartphone and Tablet Partner for all four clubs.
TCL enjoyed a net savings of over $6M
TCL reach amplified across all channels
Multi-year partnerships for less money
TCL became the Official Partner at 4 clubs
Gallery.
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More Success Stories.
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