Amplifying Omega’s ERC Impact
Omega Accounting Solutions, a trusted financial services firm, had ambitious goals for its Employee Retention Credit (ERC) division: significantly growing its reach and increasing its overall business impact in a competitive digital landscape through a strong online presence.
The challenge.
The ERC division faced challenges in several key areas: generating leads, increasing revenue, driving website traffic, and competing effectively with industry rivals. They also aimed for an aggressive 4:1 ROAS in a crowded market.
The echo effect.
- Optimized their Google Search Ads to improve performance and achieve key objectives.
- Launched new targeted campaigns to reach new audiences and expand their reach.
- Deployed Google Display Network retargeting campaigns to re-engage website visitors and convert them into leads.
- Developed competitor-targeted Google Ads campaigns to capture market share and attract leads from rival firms.
Impact and results.
52%
Increase in revenue
293%
Growth in leads
154%
Increase in web traffic
4:6:1
Return on Ad Spend
An additional 17% of leads were captured through competitor-targeted campaigns.
With a strategy of boosting campaigns, innovative initiatives, and targeted outreach, Omega’s ERC division exceeded its goals, achieving significant revenue generation, lead growth, and market share expansion. Their success firmly positioned them as leaders in the ERC space.
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