Expanding the Branding

Alondra’s ownership decided to branch into catering, new stores, and a to-go retail division for their famous sauces. In line with efforts to do so, the family behind Alondra opted to solidify the company’s branding with a revised visual identity including a fresh take on their logo and streamlined graphics for use in all its locations.

Bold & Fiery

Echo presented a restyled logo system and comprehensive guide for use in every context (web, collateral, social media), presenting a clear, unified vision of the Alondra’s brand. The overall look uses modern design and lettering without departing too far from the classic design that Alondra’s introduced when they opened in 2002. If you look carefully, you will even see the hidden “A” in the flame at the top of the Alondra logo.

Burgers & Wings & Pizza, Oh My!

Ultimately, Alondra’s sought a contemporary graphics package that would also call to mind the classic Americana of a 1950’s diner that could be easily shared across physical and social platforms.