We bring your vision to life, bridging the divide between business objectives and compelling visual storytelling. Our award-winning team works closely with you to ensure that our designs have the desired impact. Today’s design needs are complex and widespread, including logos and labels, custom illustrations, websites, print, and digital advertising, packaging, signage, and more.
The story you tell your customers sets you apart from other businesses in your space. We work with you to craft optimized messaging in your voice that extends your creative vision, resonates with your audience, and aligns with your business and marketing goals and objectives. We dive deeply into your brand, learning about your personality, client motivations, SEO strategy, and ultimate goals to create compelling, engaging copy that will speak to your customers and entice them to act.
Our beautiful and streamlined websites are responsive and tailored to your company’s needs. Every website we design integrates intuitive navigation and a clean, customized look and feel, and reflects the client’s brand and personality. Working closely with your team, our experts develop a sitemap, mood board, and overall site design that caters to the user experience.
Search Engine Optimization (SEO)
We are a data-driven company, providing our clients with insights into their performance on various platforms. Our goal is to help you reach yours—even with constantly shifting search engine algorithms. We offer strategic advice for amplified organic SEO success within a holistic marketing plan. Competition in the space is fierce, so we offer our unique insights and suggestions into how to most effectively use your budget for faster loading, higher page ranking, and increased search engine traffic.
Branding & Research
From helping you establish your brand for launch to reinforcing or reshaping your existing brand identity and positioning in the market, Echo helps you engage with customers and drive loyalty. We work closely with your team to understand your target audience and their experiences with your brand, as well as your current market position and competition. This thorough understanding of your business is foundational to our communications efforts.
At the intersection of storytelling and advertising is social media. Based on your market, your budget, your goals, and your audience, we carefully construct a strategic social media plan including the best platforms and types of messaging to share your products or services. We can provide general direction or fully manage your social media channels based on your specific goals and Key Performance Indicators (KPIs). Echo monitors social media performance, providing regular insights and analytics, scoping influencers, and engaging with your audience on your behalf. With our help, you can be sure that you are where your customers are spending their time.
Search Engine Marketing (SEM)
Increase visibility across platforms, drive web traffic and inspire your customers or prospects to act with paid search, display, video and search engine advertising or pay-per-click (PPC) marketing. Our search experts design and manage SEM strategies that support your business goals, delivering value for your investment, and ensuring that your customers can find you online.
Public Relations (PR)
Since our founding 25 years ago, Echo has worked closely with producers and reporters to share our customers’ news. Today’s PR, while based on the same fundamentals, is global and diversified, using digital, social media and search engine techniques to reach new audiences and capture their attention.
From arranging for on-site event press to creating an entire marketing strategy for a client event, Echo has done it all. Our team can help your organization to shine by developing integrated campaigns, facilitating workshops and press activities, managing on-site situations like major announcements or crises, handling Marcom materials development and deployment, making connections, creating early buzz, and more.
Video & Photography
Fresh, original images and videos are important for your brand presence on social media, your website, advertisements, and more. Echo partners with the very best photographers and videographers at Okie Media, to handle your video or photography project from first concept or script to final execution. We work with your team to find the heart of your message and tell your story through images or video. Whether you are looking for a recruitment or capabilities video, or a team photoshoot, we will help you bring your vision to life.
Sponsorships / Media Buying
Sometimes your marketing just needs to go big. Whether your goal is to represent your business at sports venues, spectacular entertainment settings or community events, our partnership with O’Brien Marketing will help you scale your messaging for maximum impact. From the Dodgers to Disney, ESPN to the Home Depot Center, we work with your team to stretch your sponsorship budget or maximize a media buy across TV, radio, print, and outdoor ads.
Data is crucial to the success of marketing & communications campaigns. That’s why Echo has dedicated staff and resources to reporting on every campaign that we run for our clients. We use best-in-class software and applications to make sense of the data coming in from all sources: social media, websites, and individual marketing efforts. Triggers, conversions, and responses are all measured for maximum effectiveness and optimization and shared with you on a scheduled basis.