Marketing for Higher Education
Custom Digital Marketing for Schools, Universities & Programs
You are changing the world, one student at a time. As a higher education marketer or enrollment manager, you reach out to potential students in a complex, always-on, digital world while competing with dozens of other institutions for their interest. You must continually adjust plans and campaigns to match the shifting higher education landscape.
You need a digital marketing partner with the strategic communications skills and digital marketing savvy to help you manage and thrive amid the chaos, and the resources to boost enrollments and grow brand awareness.
We have more than 20 years of experience in the education field and a proven track record of helping top-tier public and private universities, trade and vocational schools, adult and continuing education institutions, and public school districts get results. Our in-house team uses a range of digital marketing tools and platforms to help you conquer your three biggest challenges: recruitment, remarketing, and retention.
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Building Trust Matters
Students rely on higher education institutions to help them achieve their career goals. They expect custom engagements and personalized experiences, on their schedule, using the latest technologies. Learners also want to know that your institution is up to date with current trends and developments in their fields of study.
As your higher education marketing partner, we bring together student needs, your vision, and our deep subject expertise to help you inspire demanding students to turn their goals into reality. Our nimble team creatively and strategically drives leads and conversions, quickly and cost-effectively executing the education marketing services that will bring you the greatest value.
Marketing Higher Education
Marketing higher education is personal. You are not only selling a program or degree and turning prospects into students, but you are also changing the course of each student’s life. They need to understand how your certificate, degree, or program aligns with their dreams and ambitions.
You need a flexible agency partner with the full-service digital and education marketing skills and resources to help you build a custom outreach plan. We will work closely with your team to design comprehensive campaigns, develop unique assets, promote your program, school, or university, and provide the metrics and deep performance analytics that allow you to make informed data-driven decisions.
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Whether you are looking for help with a specific initiative or a full partnership creating and managing all aspects of your higher education digital marketing, we have the team and the experience to help your institution achieve its critical objectives.
If you are ready to grow your online recruitment, remarketing, and/or retention strategies, let’s get started. Contact Echo Media Group now to help your university, school, institution, or program
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