Social media is critical to an effective integrated marketing strategy. Your team must engage in daily interactions with prospects and customers where they are: online, on any number of social platforms. In addition to providing an opportunity to stimulate discussion, social media helps your company to build brand awareness and grow traffic to your website. Rather than using your voice and platform exclusively to sell and talk “at” customers, effective social media management means having conversations, and listening to the needs of your page visitors.
All good social media starts with a well-thought-out strategy for engagement and conversion that takes into consideration trends, best practices, and your company’s target audiences and goals. Echo’s team has years of experience managing all aspects of social media campaigns, from the identification of your audience to the creation of planning calendars, content writing, and the creation of original graphics to monitoring, influencer identification and management, and regular reporting. We continually fine-tune your campaigns for the best results and greatest audience outreach.
Available social media services include:
- Account/social profile creation
- Boosted posts
- Competitive analysis
- Content creation
- Content scheduling and publishing
- Developing/managing organic and paid campaigns
- Influencer identification and outreach
- Page optimization
- Paid advertising
- Real-time campaign management
- Social media audit
- Software recommendations
- Social media strategy