Branding & Research

Whether your business is just getting off the ground or well established, defining or reinforcing your brand is an essential step toward attracting the right audience for your product or service. Your brand spells out your company’s mission, goals, and core values. Defining your brand through research or a guided process is integral to how your brand is viewed, positioned in the market, and recalled by potential audiences.

Your brand—which includes everything from your company’s personality and voice to your typography, colors, and messaging—should be pulled through all your marketing & communications efforts. It also dictates how you will interact and engage with customers, employees, and the community. Remember that it takes time to build your brand—you’re telling a story about your business, but that story isn’t complete until it’s been shared and experienced.

Our Work

SoCal Hospice

Southern California Hospice Foundation (SCHF) serves as the national model for improved access to hospice and palliative care. Established in 2002 to promote awareness of care options for terminally ill children and adults, the Foundation enhances the quality of life and well-being of patients nearing their end-of-life. Generous donations and compassionate efforts support essential community service programs that provide for patient needs outside the hospice benefit such as food, transportation, utility bills, and granting final wishes.

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Laguna Design Center

LDC wanted to reinvent their annual marketplace for local interior designers, featuring high profile industry speakers, educational opportunities, and an on-site bazaar. Their goal was to increase visibility, enhance showroom exposure, and grow attendance for the spring event.

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Alondras Hot Wings and Pizza

With their expansion, catering business, and to-go retail division for their famous sauces, Alondra’s sought a revised visual identity including a fresh take on their logo, comprehensive guide, and streamlined graphics for physical and digital use.

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Baldwin Hollywood Hills by Erinn V.

For the launch of the new Hollywood Hills by Erinn V. collection, Echo put together an integrated campaign to drive sales and engagement, generate product awareness, and encourage website clicks and media coverage on Facebook & YouTube, a national tour, and much more.

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USC Marshall

To launch the new Master of Science, Food Industry Leadership program, USC approached Echo to generate brand awareness and encourage enrollments. Using social and digital media, paid and organic search engine marketing, and video production, the program exceeded all expectations for its first cohort.

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