Whether your business is just getting off the ground or well established, defining or reinforcing your brand is an essential step toward attracting the right audience for your product or service. Your brand spells out your company’s mission, goals, and core values. Defining your brand through research or a guided process is integral to how your brand is viewed, positioned in the market, and recalled by potential audiences.
Your brand—which includes everything from your company’s personality and voice to your typography, colors, and messaging—should be pulled through all your marketing & communications efforts. It also dictates how you will interact and engage with customers, employees, and the community. Remember that it takes time to build your brand—you’re telling a story about your business, but that story isn’t complete until it’s been shared and experienced.