Before you begin telling your story, you need to have a strategy. Echo Media employs a “discovery period” during which the content creator researches your brand and works with your team to learn what makes your brand special and different and translates that into key messaging and advantages that will encourage audiences to act. Once the foundation is established, the copy must be informative, compelling, clarifying, relevant, and effective so that customers fully understand how your product or service helps solve their problems and make them want to click to learn more or buy.
All content needs to consistently represent your branding guidelines, voice, and tone. To increase visibility and drive qualified traffic to a designated landing page or website, your copy should be keyword optimized to make the greatest impact on major search engines. Communication is the key to any outreach you do, so work with a team that can effectively distill your message to its essentials and share it with your audience in a way that will echo with them, regardless of platform.
Content capabilities of our team:
Southern California Hospice Foundation (SCHF) serves as the national model for improved access to hospice and palliative care. Established in 2002 to promote awareness of care options for terminally ill children and adults, the Foundation enhances the quality of life and well-being of patients nearing their end-of-life. Generous donations and compassionate efforts support essential community service programs that provide for patient needs outside the hospice benefit such as food, transportation, utility bills, and granting final wishes.
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LDC wanted to reinvent their annual marketplace for local interior designers, featuring high profile industry speakers, educational opportunities, and an on-site bazaar. Their goal was to increase visibility, enhance showroom exposure, and grow attendance for the spring event.
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With their expansion, catering business, and to-go retail division for their famous sauces, Alondra’s sought a revised visual identity including a fresh take on their logo, comprehensive guide, and streamlined graphics for physical and digital use.
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For the launch of the new Hollywood Hills by Erinn V. collection, Echo put together an integrated campaign to drive sales and engagement, generate product awareness, and encourage website clicks and media coverage on Facebook & YouTube, a national tour, and much more.
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To launch the new Master of Science, Food Industry Leadership program, USC approached Echo to generate brand awareness and encourage enrollments. Using social and digital media, paid and organic search engine marketing, and video production, the program exceeded all expectations for its first cohort.
See Full ProjectSouthern California Hospice Foundation (SCHF) serves as the national model for improved access to hospice and palliative care. Established in 2002 to promote awareness of care options for terminally ill children and adults, the Foundation enhances the quality of life and well-being of patients nearing their end-of-life. Generous donations and compassionate efforts support essential community service programs that provide for patient needs outside the hospice benefit such as food, transportation, utility bills, and granting final wishes.
See Full ProjectLDC wanted to reinvent their annual marketplace for local interior designers, featuring high profile industry speakers, educational opportunities, and an on-site bazaar. Their goal was to increase visibility, enhance showroom exposure, and grow attendance for the spring event.
See Full ProjectWith their expansion, catering business, and to-go retail division for their famous sauces, Alondra’s sought a revised visual identity including a fresh take on their logo, comprehensive guide, and streamlined graphics for physical and digital use.
See Full ProjectFor the launch of the new Hollywood Hills by Erinn V. collection, Echo put together an integrated campaign to drive sales and engagement, generate product awareness, and encourage website clicks and media coverage on Facebook & YouTube, a national tour, and much more.
See Full ProjectTo launch the new Master of Science, Food Industry Leadership program, USC approached Echo to generate brand awareness and encourage enrollments. Using social and digital media, paid and organic search engine marketing, and video production, the program exceeded all expectations for its first cohort.
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