Content Development

Before you begin telling your story, you need to have a strategy. Echo Media employs a “discovery period” during which the content creator researches your brand and works with your team to learn what makes your brand special and different and translates that into key messaging and advantages that will encourage audiences to act. Once the foundation is established, the copy must be informative, compelling, clarifying, relevant, and effective so that customers fully understand how your product or service helps solve their problems and make them want to click to learn more or buy.

All content needs to consistently represent your branding guidelines, voice, and tone. To increase visibility and drive qualified traffic to a designated landing page or website, your copy should be keyword optimized to make the greatest impact on major search engines.  Communication is the key to any outreach you do, so work with a team that can effectively distill your message to its essentials and share it with your audience in a way that will echo with them, regardless of platform.